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Everyone has heard of fashion, but not everyone can define what fashion is? Fashion is a style that prevails for a very short time, at most a few years, and often only one season, as is the case in the clothing industry. Fashion is invented by a single person or a group of people who have a vision for a given field. An example would be fashion related to clothing. Although fashion can concern not only clothing, but also various things, such as hairstyles, makeup, behavior, worldview, conduct, lifestyle, etc.
But fashion is also more than just a passing trend. It is the way we show the world who we are – without words. It is a reflex that makes us reach for a specific dress, our favorite sandals or a blouse in a color that we feel good in. The way we dress can reflect our mood, our energy, and sometimes – even our dreams. After all, sometimes we put something on just to give ourselves courage or to brighten up an ordinary day.
What is fashion?
What is fashion?
In our daily rush, each of us needs inspiration sometimes. That is why we browse photos on the internet with such pleasure, follow changing trends and look for something that is both fashionable and "ours". Sometimes just one well-chosen element is enough - tights in an intriguing colour, shoes with character or a slightly shiny handbag - for the entire styling to take on a completely new expression.
Fashion doesn't have to mean blindly following what designers show. It can be a subtle game - choosing only what suits us from trends, what fits our rhythm of life, work, meetings with loved ones. That's why it's so important to have access to things that give you a sense of freedom and allow you to experiment. For example, such as those that can be easily spotted among the proposals of coquette - a store that follows what's happening in fashion, but doesn't forget that every woman is different.
Fashion is a space where strict rules do not apply. You can treat it with distance or passion, but it is difficult to pass by it indifferently. And the most beautiful thing about it is that each of us can create our own - every day anew. With a bit of fantasy, a pinch of courage and a hint of feminine defiance.
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New trends in fashion
New trends have the characteristic of hitting an existing niche and when they appear, they are immediately picked up by a large number of people. Especially when people notice something new in public figures. They start dressing, cutting hair, putting on makeup, or living in the style promoted by public figures.
What was considered extravagance yesterday may be the norm today - because that's how trends work. Often, one photo on social media is enough for a specific style, color or detail to become the hit of the season. Sometimes a trend is born quietly and matures in the background, but sometimes it explodes in an instant, captivating crowds. We see this especially in women's fashion - women love to change, look for new things, express themselves through their clothes. And fashion is a form of dialogue with the world.
A fashion trend usually always arises from social demand. For example, when something needs to be changed or something needs to be stimulated to develop. As it was in the post-war period, when traditional clothing fashion had to be replaced as soon as possible with a more modern and colorful one. Because the war years and the first years after the war were gray and sad enough. This was also reflected in the clothes, which were traditional, outdated and gray. That is why the young generation very quickly caught on to the fashion called hippie. A subculture was created, which wore colorful and interestingly tailored clothes and lived according to the principles promoted by the hippie subculture. And these principles spoke of freedom, liberty, joy and a colorful life to the fullest.
It is a perfect example of how fashion reflects the needs of the moment – emotions, social moods, the spirit of the times. That is why we are so eager to reach for fashionable clothes that are not only "in fashion", but also help us feel part of something bigger. Whether it is romantic dresses for the summer, wide high-waisted trousers, shiny accessories or bold colours – each of us can find something that fits the current trend, but at the same time suits her character.
When searching for new trends, it is worth following your intuition, but also having a place where you can regularly look for inspiration. For many women, such a place is coquettes - with a diverse selection of clothes, accessories and shoes that not only follow fashion, but also support women in building their own, coherent style.
The influence of media on fashion
Fashion is most widely spread by the media. Very often, what is visible on the screens of the phone, television, or computer or in the pages of newspapers, very quickly gains supporters. People start to model themselves on a given person, e.g. a movie hero or a star of the stage, an influencer. As was the case in the past with the career of the famous French fashion designer Christian Dior. The founder of one of the largest fashion houses in the world. Or Giorgio Armani, who gained fame by sewing clothes for Hollywood stars. Movie stars, taking on the role of movie heroes and dressing in clothes designed by Armani, were pure advertising for the clothing designed by Armani. This quickly made the designer famous and introduced a new fashion for men's clothing, e.g. tailored men's suits. The resulting fashion trend moved away from wide trousers and hanging men's jackets in favor of tailored men's clothing.
The famous fashion designers of that time did not forget about women either, wanting to create businesswomen out of them. Because it was a time of great economic development in many countries. In order for women to be more easily able to match the male population in business and career, suits were also designed for them. It was a garment consisting of trousers and a jacket, but less fitted than a man's suit. A woman who looked like this was supposed to fight for equal rights in terms of gaining managerial positions in corporations or gain a better image by becoming a businesswoman.
Today, media – traditional and social – still have a huge impact on what ends up in our wardrobes. An actress’s red carpet style, an influencer’s travel outfit, or a singer’s music video outfit – all it takes is one viral photo to create a new trend. But it’s not just about copying anymore. Modern women draw inspiration from the media and then transform it into something of their own. They combine elements of elegance with casualness, classic with retro details, femininity with comfort.
In women's fashion, we owe a lot to what was born on the screen - both the silver one and the touch screens of phones. References to the style of film heroines, bold colors, large jackets, soft fabrics, and even tights with a clear pattern - all of this has permeated everyday life. If you are looking for a way to feel a bit like a successful woman from a movie, but at the same time remain yourself - all you need is one well-chosen element. It can be an expressive blouse, elegant pumps or a simple set with a touch of chic. And you can also find such inspiration in the offer of a coquette - where fashion meets female independence.
Because media fashion is not just an image – it is energy that you can wear every day. You don’t have to be a star to look and feel like one.
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Style and fashion
In fashion design, the most important thing is to sense the moment. That is, to notice what is in demand. In the times after World War II, there was a demand for freedom, liberty and diversity. A little later, when the destroyed countries were rebuilt and the economy began to develop, there was a need to create an image of a strong, serious man who knew what he wanted. It was necessary to show one's strength and determination in the fight for, for example, managerial positions. That is why tough women's fashion was created, modelled on men's clothing. Today, fashion also changes constantly. Only style remains constant. Because if someone has their own style, they rarely deviate from it. Because style is an unchanging thing, unlike fashion.
That's the beauty of style - that it's personal, authentic and often completely independent of current trends. Style is more than just clothes. It's the way we walk, the way we talk, the way we combine accessories and the way we decide what to wear today to feel like ourselves. Fashion can show us the way, inspire us, sometimes give us courage. But style is the inner "I" that chooses only what really fits.
Women have always had an extraordinary ability to create their own styles – even when access to fashion was limited. Today, we have more choices than ever before, and yet – many of us know that it is not about the amount of clothes in the wardrobe, but about their consistency with who we are. A stylish woman does not blindly chase trends. She knows them, sometimes plays with them, but always filters them through her own sense of aesthetics.
That's why so many clients return to the coquette - not to be "like the rest", but to find something that suits their lifestyle, personality and mood. Delicate lace lingerie? Elegant pumps with a stable heel? Or maybe tights with a subtle pattern that will perfectly complement a classic styling? Style is in the details - and coquettes understand this perfectly.
In fashion, everything changes – lengths, colours, materials. But it is style that makes even the simplest set look exceptional. It is style that makes you know what is “yours”. And if you are still looking for it, don’t be afraid to try. You don’t have to have style from birth – you can develop it over time. And every new dress, blouse or pair of shoes can be a small step in that direction.
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